More Companies Taking Action to Improve Water Efficiency

Waterless® Co., Inc.

FOR IMMEDIATE RELEASE

Press Release

What strikes me is how much is being accomplished to reduce water consumption around the globe.  

Vista, CA – October 20, 2024 - When it comes to water concerns, what we hear about most frequently is the failing water infrastructure in the U.S., growing water scarcity, dry aquifers, more frequent droughts, and severe water challenges in different parts of the world.

What we hear very little about is the progress being made by many companies to address these issues. These companies are becoming much more water efficient, which means they are reducing their water consumption long-term.

"I do not dispute [the fact that] the world has many water challenges," says water-efficiency expert, Klaus Reichardt, CEO and Founder of Waterless Co., Inc., marketers of no-water urinals.  

"But what is also important is that we do not overlook all the actions taken by businesses to reduce water consumption."

Reichardt points to programs such as Water<Less, which Levi Strauss & Company developed. This program reduces the amount of water used for garment finishing by 96 percent.

Since the program's inception in the late 2000s, more than 800 million gallons of water have been saved, and more than 400 million gallons of water have been recycled.

Several other corporations have also made commendable progress in enhancing their water efficiency efforts. Among them are:

• The Ford Motor Company has reduced its water consumption by 70% since 2000.

• Google has ambitiously pledged to replenish 120% of the water it uses by 2030.

• Coca-Cola achieved a milestone in 2015 by becoming the first Fortune 500 company to be net-zero - replenishing as much water as it consumes - in its worldwide beverage production.

• PepsiCo has also made substantial improvements, boosting its water efficiency by 50% from 2019 to 2020. Its target is to achieve net water positivity by 2030.  

• Similarly, Microsoft is actively working towards becoming net water positive, aiming to restore more water than it uses globally by 2030.

"What strikes me is how much is being accomplished to reduce water consumption around the globe," adds Reichardt. "This must not be overlooked because it shows what can be done and inspires other companies to follow these water-efficiency leaders."

 About Waterless

Waterless Co., Inc. has been a pioneer in water efficiency since 1991, when it introduced waterless urinals to North America. Headquartered in Vista, CA, the company has established itself as a key player in promoting water efficiency. Their product range includes a variety of no-flush urinals, liquid plumbing solutions, and cost-saving accessories, reflecting their commitment to environmental sustainability and innovation in water-saving technologies.

 Contact Information

Waterless Co. Inc.

1050 Joshua Way
Vista, CA 92081 USA
800.244.6364

sales@waterless.com

Three Things You’ve Always Wondered About But Never Asked

An Ornate Toilet in a Centuries Old Water Closet

🚾What is a Water Closet?

The water closet, often abbreviated as WC, is a historical marvel that dates to the 16th century. It marks a significant milestone in the evolution of bathroom sanitation, guiding us from the days of outdoor outhouses to the comfort of indoor plumbing systems that we enjoy today.

Initially, only the rich or royalty had them, and they were often very ornate. The first known water closet in the U.S. was in Annapolis, Maryland, installed in a home called Whitehall, built for the colonial governor of Maryland around 1765.

In 1804, Thomas Jefferson installed two water closets flushed by water-fed cisterns in the White House. By the way, this was thirty years before water for drinking and bathing was installed in the White House.

Today, things are a lot different. Many of us have water closets in our homes, usually a separate room off the bathroom, even though we may not call them water closets.

🏭Why Do Plumbing Systems Have Air Vents on the Roof?

That air vent on the roof, better known as a vent stack, is a vertical pipe to which all drains in a facility are connected. The top portion extends about two feet above the roof to have access to air.

Vent stacks are connected to sewer pipes and are designed to release gases that accumulate inside the entire plumbing system. They also allow fresh air into the system, which helps water flow easily through the drainpipes.

Vent stacks, however, can malfunction over time. Typically, this happens when debris collects in the vent. You'll know there is a problem when foul odors develop in the home or facility, and you can't find the source.

Another sign of a problem is when it takes a long time for water to drain. Our first thought is usually that the pipes below the drain are clogged. However, the clog is not in the pipe but in the vent stack. Clean the vent stack, and the slow-draining problem is solved.

♨Why do J-Traps Dry Out?

J-traps, also known as P-traps, are essential components in plumbing systems. They are designed to trap a small amount of water in the pipe – known as a water seal - to prevent sewer gases from entering the home or facility.

They are typically dependable but can dry out under certain conditions, such as infrequent use or arid environments. When this happens, they release unpleasant and potentially health-risking fumes and odors. These fumes can include methane and hydrogen sulfide, which can be harmful to people and pets if inhaled in large quantities.

Regular use of sinks and drains usually maintains the necessary water seal, but less frequent use may require additional measures.

Pouring water down the drain is a temporary fix, as evaporation, over time, will evaporate the water seal. Decades ago, a myth developed that pouring bleach down the drain would fix the problem. Now, we know this is very dangerous due to bleach's chemical properties and its potential to create hazardous fumes when mixed with sewer gases.

Fortunately, products like Everprime offer a safe and convenient solution. Everprime is a biodegradable liquid that maintains the water seal for extended periods, even in extreme climate conditions and when drains are used infrequently. Three ounces of Everprime poured down all drains provides a sense of security, ensuring the functionality of J-traps, and helping to maintain a pleasant, healthy, and odor-free indoor environment.

#Waterless Co., Inc is a #pioneer in #waterefficiency. We are the go-to company when it comes to reducing #waterconsumption, understanding the many benefits of waterless urinals, and #waterefficiently. For more information, contact a Waterless Co Specialist. 

The Water-Hungry World of AI 🤖

Artificial intelligence is becoming an increasingly integral part of our daily lives. However, its growth comes at a significant cost: water.

As AI systems consume more and more water, it's essential to consider their impact on our planet's precious resources.

Here’s an example of what I’m talking about:

If sixteen million people in the United States were to send just one 100-word email per week using ChatGPT, a widely popular AI platform, it would require approximately one hundred fifteen million gallons of water annually.

That’s nearly equivalent to the total water consumption of Rhode Island in two days.

Researchers have also found that a single 100-word AI-generated email uses slightly more water than a standard 16.9-ounce bottle of soda. These seemingly small amounts can quickly add up, highlighting the need for mindful water consumption and water efficiency in the age of AI.

So, where is all this water going?

Most of this water is going for cooling AI servers. They need a lot more cooling – meaning a lot more water – than traditional servers.

This water consumption is further exacerbated by the substantial electricity demands of generative AI in regions like California, where a sizable portion of electricity is generated using water-intensive methods.

Google's data centers offer a stark example of AI's water footprint.

According to recent research by the University of California, these data centers withdrew nearly 6.5 billion gallons of water and consumed 5.3 billion gallons for cooling in 2022 alone, a 21% increase from the previous year. These are the latest stats available.

Microsoft's water consumption for AI purposes rose by an even more alarming 34% during the same period.

Today, some AI companies are drawn to Arizona because of the abundant sunshine for solar power generation. However, the need for water for cooling remains is a pressing concern. With Arizona already facing water scarcity due to climate change and population growth, the additional demand from AI technology could further strain its fragile water resources.

In response to these concerns, a ChatGPT spokesperson emphasized the company's ongoing efforts to improve efficiency. These initiatives include developing more water-efficient cooling systems, optimizing AI algorithms, and increasingly turning to renewable energy sources.

While these solutions hold promise, it's imperative to address the growing water challenges associated with AI's unchecked expansion. The potential threat to global water scarcity cannot be ignored. Responsible and efficient water management is essential to ensure that AI's benefits are realized without compromising the worlds growing needs for clean, healthy, potable water.

Klaus Reichardt is CEO and founder of Waterless Co, Inc., a pioneer in advancing water efficiency. Reichardt is a frequent author and presenter who discusses water conservation issues. He can be reached at klaus@waterless.com

The future of restrooms is here! 🚹

Our Baja urinal installed on a building’s roof top.

🙌The Baja Waterless Urinal from Waterless Co. Inc. has just been named one of the best in 2024.

This recognition from Thehomebit.com highlights its unmatched quality and performance.

Here’s what makes the Baja a game changer:

→ The EcoTrap trap/cylinder blocks odors for a fresh, clean experience.

→ Compact design: 14” x 14.5” x 21.5”.

→ Lightweight at just 26.4 pounds.

→ Made from durable ceramic for long-lasting use.

→ No need for flush water supply lines.

→ Easy installation with no handles or flush sensors.

🔧Upgrade your restroom with the Baja Waterless Urinal.

Find it on Amazon: https://lnkd.in/gYGsz8q7. 🛒

AI's Secret Ingredient: Water

Artificial intelligence (AI) models have witnessed remarkable breakthroughs and success in numerous areas. While still controversial, the potential of AI to positively impact our country and countries worldwide is undeniable.

While it has made significant strides in various fields, AI's environmental impact often goes unnoticed. While the carbon footprint of AI models has received some attention, its water footprint has largely been overlooked.

AI models are typically housed in energy-intensive data centers, which require vast amounts of water for cooling and electricity generation.

This water consumption can strain already limited freshwater resources, especially in regions of the world facing water scarcity - including right here in the U.S.

As the world's population grows and climate change intensifies, freshwater availability is becoming increasingly scarce. This pressing issue demands immediate attention.

That's why it is crucial to recognize AI's hidden water costs and explore strategies to reduce the water consumption associated with these data centers.

By doing so, we can pave the way for a future where AI contributes positively to our society without compromising our planet's precious water resources.

Fortunately, there is hope for a more sustainable future and it's called water-efficiency. At Waterless Co., Inc., we define water efficiency as:

"The responsible use of water resources through water-saving and water-eliminating technologies. It involves reducing our water footprint in business, industry, and home consumption. Focusing on water efficiency ensures we make the most of every drop, minimize waste, and protect this vital resource."

We can do this. We can, and we are finding ways to be more efficient with water. Let's stay committed to this cause and inspire others to join us in this crucial mission.

www.waterless.com

Your Questions answered about everprime

We've recently shared several articles about our product, EverPrime, on LinkedIn and our website. EverPrime is a biodegradable liquid that keeps the P-trap (also known as the U-trap or J-trap) under drains filled, preventing potentially toxic sewer odors from being released into restrooms and other facility areas.

Since then, we've received many questions about P-traps, plumbing maintenance, and EverPrime. Below, we share some of those questions and their answers with you. 

What happens when drains dry up?

A P-trap is a very practical device installed under almost all drains. As water goes down the drain, a small amount collects in the P-trap, helping prevent sewer gasses from being released into the room or area. However, P-traps can dry up when facilities such as schools or office buildings are closed for long periods or when restrooms or faucets get little or no use.  That’s when sewer odors are released.

What creates the sewer gas?

Sewer gas is formed from decomposing human and animal waste. It contains ammonia, methane, and hydrogen sulfide, all of which can be toxic if inhaled in high concentrations. Many people suffer eye irritation, nausea, or difficulty breathing if they inhale these gasses, and people have died as a result of sewer gas being released into an enclosed area.

Can you just pour some water down the drain if you smell the sewer odors?

Yes, you can, but here's the problem. By the time you smell it, it may be too late. When it comes to sewer odors, it is best to take proactive steps, preventing them from happening in the first place, instead of reactive measures, which deal with the problem after it presents itself.

Who is at risk?

We all are at risk if the situation is dangerous enough. And children may be at even higher risk because they breathe faster than adults.

Are there "levels" of sewer gas concentration?

Excellent question, and yes, there are. Here is what we know.

·       Concentrations of 0.0005 parts per million (ppm) can be detected and smells like burning chemicals or rotten eggs

·       At 0.01, it can cause nausea and eye discomfort.

·       From 0.02 ppm to as high as 20 ppm, can produce headaches, increase heart rates, impact cognitive abilities, and cause muscle coordination.

What steps can we take to prevent this from happening?

Adding water to the drain every day will help. If in a room that is mopped daily that should allow enough water to run down the drain to keep the P-trap from drying up. However, when no water goes down the pipes for days, weeks, or longer, that’s when the sewer odor problems surface. In such cases, a very inexpensive but effective product that can keep the P-trap filled for months is called EverPrime®.  

EverPrime is biodegradable and as we said, very cost-effective.  Only about three ounces of the product need be poured into each drain. Further, EverPrime is not impacted by climate conditions and it lasts for months.

Stay informed and keep your facility smelling fresh with EverPrime!

Avoid Sewer Gas Odors this Winter: Keep Your Facility Fresh and Healthy! 🏢

Winter's cold and dry air can dry out U-traps, allowing potentially harmful sewer gasses to escape into a facility.

👎The old solution: In the past, custodians would pour water or bleach down drains to prevent this, but this is a temporary solution. Bleach also harms the environment.

👍There's a better way! EverPrime from Waterless Co. is a professional, effective, and affordable solution.

What makes EverPrime different? 🤔

🎯It's biodegradable and eco-friendly: Safe for the environment.

🎯It's temperature resistant: Works in extreme heat or cold, unlike water.

🎯It doesn't evaporate: Provides long-lasting protection against sewer gas.

🎯And it's easy to use: Just mix three ounces of EverPrime with a gallon of water and pour it down the drain.

Want to learn more⁉️

Visit www.waterless.com or call toll-free: 800-244-6364 and keep your facility smelling fresh all winter long!

It’s Not the Jewels that Made “Material Girl.” It was the Water.

Iconic Video Required Thousands of Gallons of Water to Make

Released in 1985, Madonna's "Material Girl" is often hailed as one of the most iconic music videos ever created.

The four-minute video, made in just two days, presents Madonna as a spoiled heiress surrounded by nineteen tuxedoed suitors, all offering her extravagant gifts.

It's viewed as a glamorous reimagining of an earlier dance number made by Marilyn Monroe.

However, little is known about the video's environmental impact – such as how much water was used to make all the clothing worn in the video.

This includes all the clothing and tuxedos worn by the male dancers along with her own fashions, which included several pairs of gloves and numerous outfit changes over the two-day filming period.

It is because of this that Klaus Reichardt, CEO and founder of Waterless Co., Inc., a company known for its innovative no-water urinals, conducted a survey on LinkedIn, asking his followers and connections the following question:

How Much Water Do You Believe Was Used to Make the Fashions in the Madonna Video Material Girl?

The responses were as follows:

• 10,000 gallons: 13%

• 50,000 gallons: 33%

• 650,000 gallons: 33%

• Over 700,000 gallons: 21%

"The majority (over 50%) believed the water usage was a staggering 650,000 gallons or more," says Reichardt.

"And they’re probably right. Just a single t-shirt worn by one of the [male] dancers required a shocking seven hundred gallons of water to produce … so you can see how it took hundreds of thousands of gallons of water to make that video." (See Sidebar Below: How Much Water is in Your Closet)

Reichardt emphasizes that he is not singling out the fashion industry or any other industry for using huge volumes of water.

"Instead, when it comes to water, my goal is to empower all industries and all consumers to take responsibility for their water use. Our mantra should be reduce waste, use less, and always use water more efficiently."

Sidebar: How Much Water is in Your Closet

The amount of water it takes to produce the different types of clothing in your closet can vary significantly, but together, the amount can be staggering, especially for those items made of cotton. In general, it takes:

• Ninety-nine gallons of water to make a pair of socks.

• Seven hundred gallons to make one cotton t-shirt.

• Eight hundred ninety gallons to make one sweatshirt or hoodie.

• One thousand nine hundred gallons to make your favorite pair of jeans.

Sources: Florida State University; Sustainabilitymag.com

Note: Water efficiency refers to the intelligent and responsible use of water resources. The goals are to minimize waste and maximize the beneficial use of water. It involves using less or no water to accomplish the same task or produce the same result.

###

About Waterless

Waterless Co., Inc., Introduced waterless urinals to North America in 1991. Based in Vista, Ca, the company has become a leader in water efficiency. The company offers a full line of Waterless No-Flush urinals, cleaning solutions, and other cost-saving accessories. Visit: www.waterless.com

Waterless Co. Inc.

1050 Joshua Way

Vista, CA 92081 USA

800.244.6364

sales@waterless.com

Media Contact: Robert Kravitz

Phone: 312-880-8176

E-Mail: robert@alturasolutions.com

How Much Water Was Used to Make Madonna’s Material Girl Video?

Madonna's 1984 hit, "Material Girl," catapulted her to stardom. The iconic music video, filled with opulent fashion, is a testament to her glamorous image.

However, not discussed is how much water was used to make this video.

What do you think?

Here’s a link to our survey on LinkedIn: https://tinyurl.com/33686am8

Could Waterless Urinals Save the World?

Waterless urinals have long been praised for their environmental benefits. By eliminating the need for water in the flushing process, they conserve billions of gallons of water annually. They also significantly reduce energy consumption – and the related greenhouse gasses energy production produces - because less energy is needed to deliver and remove water from facilities.

But their impact goes far beyond water savings and these benefits.

A groundbreaking development is emerging: the transformation of urine, often collected from waterless urinals, into valuable resources. Companies worldwide are turning urine into, among other things, fertilizers, biogas for energy, pharmaceuticals and opening a whole new realm of technological possibilities.

While using urine as a natural, organic fertilizer resource isn't new, large-scale implementation is a recent phenomenon. This innovation has attracted significant attention as evidenced by the February 2022 article in the magazine Nature titled "The Urine Revolution: How Recycling Pee Could Help Save the World."

To understand how this revolution is possible, it is essential to examine the role of waterless urinals.

Unlike traditional urinals, which use water to flush urine into sewers, waterless urinals, as the name implies, do not use water. Instead, gravity pushes urine down the sides of the urinal, collects it in a trap or cylinder at the base, and then deposits it into a sewer line. The entire process is safe, hygienic, and odor-free.

This undiluted urine is easy to convert into high-quality fertilizer and other byproducts and is less likely to be contaminated, which can happen when urine is mixed with water.

Scientists report that urine contains many nutrients, such as nitrogen, phosphorus, and potassium, all essential for plant growth. This makes recycled urine an excellent source of organic fertilizer - which the world needs now.

According to The Poynter Institute for Media Studies, a non-profit journalism school and research organization based in St. Petersburg, Florida, the world is running out of fertilizer:

For the first time ever, farmers worldwide are testing the limits of how little chemical fertilizer they can apply without devastating their yields come harvest time. Early predictions are bleak.

In other words, farmers are using as little chemical fertilizer as possible, realizing it is in such short supply. This is already impacting food production worldwide, and the situation is becoming increasingly dire.

"My biggest concern is that [due to a lack of fertilizer] we end up with a severe shortage of food in certain areas of the world," says Tony Will, the chief executive of CF Industries Holdings Inc., the world's largest nitrogen fertilizer company based in Deerfield, IL. Should this happen, food costs may skyrocket, which could increase starvation in many areas of the globe.

But that’s not all. Recycled urine has even more benefits. For instance:

• The conversion process has minimal environmental impact

• Few, if any, chemicals are used to make the urine-based fertilizers

• The process reduces burdens on local wastewater treatment facilities.

Once again, waterless urinals are at the forefront of sustainability. They help us use water more efficiently, dramatically reduce water consumption, and turn urine into much-needed fertilizer.

As we can see, a simple yet powerful technology like waterless urinals is significantly contributing to the improvement of the world we live.

-Klaus

Klaus Reichardt, CEO & Founder at Waterless Co Inc.  He is widely known as a thought leader and influencer when it comes to water related issues. Waterless company helps facilities use water more efficiently, reduce water consumption, and lower operating costs. 

www.waterless.com