In early April 2024, we conducted a survey on LinkedIn asking LinkedIn members the following question:

How important do you believe reducing water consumption is in the United States?

The possible answers were the following:

Very important
Somewhat important
Neutral
Not very important.

We have conducted this same survey before. However, this survey reflects a notable shift in public opinion regarding water consumption in the United States.

Typically, most respondents indicate it is only "somewhat important."

This time, the majority, 62%, deemed it "very important."

This suggests an increased collective awareness of water-related issues and concerns.

The other responses were the following:

Somewhat important, 24 percent
Not very important, 10 percent
Neutral on the issue, three
percent.

This change could be influenced by several factors, including heightened media coverage of environmental concerns, firsthand experiences with water scarcity, or educational initiatives promoting sustainable living.

The data also indicates that water efficiency is becoming a more significant concern for Americans, which may lead to more proactive measures and policies to ensure the more sustainable use of water resources.

The results also remind us of a term we frequently use here at Waterless: aridification. This means that even though we may have some years with ample rainfall, the trend, as reflected in this survey, is that large parts of the country are getting dryer, dryer than ever before.

Waterless Co., Inc. is a pioneer in water efficiency. We are the go-to company when it comes to reducing water consumption, understanding the many benefits of waterless urinals, and water efficiency. For more information, visit www.waterless.com.