Hello, I'm Klaus, the CEO and Founder of Waterless Co., Inc. After more than three decades, I’m still asked why I started Waterless Co., which markets no-water urinals.

Well, it all began during my college days at Pepperdine University in Southern California. Seeing the impact of droughts and water shortages firsthand, year after year, was a real wakeup call. These weren't freak occurrences – they were recurring challenges that threatened people and businesses alike.

Sure, measures and incentives popped up during these dry spells, and Californians did their part. But there was a sense of complacency. Too often, droughts were seen as temporary inconveniences, and people felt they could just go back to using water freely once things "normalized."

That's when it hit me. This couldn't be the way forward. With a growing population facing more frequent droughts, we needed a permanent shift towards water efficiency. After graduating, I dove deeper into the issue, and that's where I stumbled upon waterless urinals. It ignited a passion in me!

In 1991, Waterless Co. was born. We were the first company in the US to introduce these innovative water-saving fixtures. Since then, our products have found a home everywhere: schools, offices, even major sports arenas like the Mercedes-Benz Stadium in Atlanta.

It's been over 30 years, and while Waterless Co. has seen steady growth, there were bumps along the road, like any business. But through it all, remembering the "why" behind our company has been my anchor.

Speaking of "why," I want to leave you with a powerful video by Simon Sinek that emphasizes the importance of purpose for any organization. It resonated deeply with me, and it aligns perfectly with our mission at Waterless Co.

I hope it helps you as well.

https://www.youtube.com/watch?v=HjriwYrGL28)

Let's use water wisely, together.